Hello everyone, new year comes with new thinking. I have two ideas about the future to share with everyone. Recently, everyone is talking about promoting growth, but how to promote growth? From the perspective of enterprises, I believe that technological progress can promote growth and create new quality productivity.
We have been engaged in the LED industry for 20 years. In the past several years, the innovation of LED technology has brought a lot of changes to the industry, whether in the display field or the lighting field, there has been rapid progress in application innovation.
LED Metasight technology is applied to various virtual shooting, Movie screening，entertainment, art, cultural tourism, exhibition and display, and commercial scenes, which can bring consumers a completely different immersive, intelligent, and interactive experience.
For example, the Henan Hongqi Canal exhibition hall was previously a traditional physical exhibition hall, making it difficult to tell the story of the Hongqi Canal.Later, we were invited to do an upgrade, including hardware, software, and digital content, which brought an upgrade to the exhibition experience, allowing the audience to understand the hardships and significance of excavating this waterway in a very short time, and the effect was very good. President XI also went there. The admission tickets to this exhibition hall also doubled in price, and there are many similar new consumer scenarios like this.
There is also an example of a concert. The Swedish ABBA band held a virtual concert in the UK. The singers are more than 70 years old, but through digital technology, they were made into virtual persons, restored their youthful appearance, sang on the stage, and earned about 200 million pounds a year. Almost every show was full, and the stage screen used ROE Visual, a subsidiary from Unilumin group.
Not long ago, the Adele concert held in Germany also used the screen of ROE Visual. The stage design was bold and innovative, building a film-like stage design, which brought an extreme experience to the audience and was recorded as the largest stage screen in the Guinness World Records. This is what we call the new consumption scene. This is what we call the new quality productivity.
For example, largescale events such as the Beijing Winter Olympics and the Paris Olympics have applied the LED metasight solutions of Unilumin, combining light and display, and adding digital content to form an integrated solution, which can effectively replace the traditional solution. Because LED technology is a semiconductor light-emitting device, it can control light and display together. This combination of light and display control will bring colorful changes to the entire stage.
Of course, we must also see that the emergence of AI technology has brought revolutionary changes to the world, so we have also launched the LED + AI strategy. We use digital people, access to public large models such as Doubao, so that the screen has a brain, making the screen more intelligent. In government offices, museums, subway stations, exhibition halls, education and other fields, we solve user inquiries, personnel reception, shopping, ticket purchase, business appointment and other issues, saving manpower costs and improving office efficiency.
In summary, we use the combination of LED light and display to create a new consumption scene, a new business model, and bring new digital experience to the people, which is in line with the trend of the times and the direction of national policies—to drive consumption through new scenes, bring new spiritual experience to consumers, enhance their emotional value, and stimulate their motivation and passion for a better life.
Every time I go on business trips at home and abroad, I am anxious to see that the docks, airports, and roads are still using high-pressure sodium lamps. This gas discharge lamp is not only energy-consuming but also not environmentally friendly. It should have been replaced with LED lighting a long time ago.
In recent years, through the joint efforts of the industry, cost-effective LED street lamps can achieve 200 lumens per watt, which is 70% to 80% more energy-saving than traditional high-pressure sodium lamps.
Therefore, I have a wish that the traditional street lamps in the world will be replaced with LED lighting lamps, which can save at least 50% of energy and have a lifespan that is two to three times longer than that of high-pressure sodium lamps.
This replacement can be completed through EMC, without government funding, and obtain investment returns through saved electricity costs. The energy-saving cost is considerable. In the past ten years, Unilumin has invested more than one billion yuan in projects such as the Wenzhou project, the Shenzhen project, the Sao Paulo project in Brazil, and nearly 100 cities in Europe. The carbon reduction effect is equivalent to planting more than one billion trees.
Therefore, I hereby appeal to all the governmental officials in the world related to pay attention to the replacement of LED lighting lamps, which is a project that benefits the country and the people.
Finally, I would like to express our sincere gratitude to all of you for your support and trust over the past year. I sincerely wish you a prosperous New Year with the auspiciousness of snake, a thriving business, and all the best in the coming year!
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